A new Spider-Man: Homecoming poster showcases Iron Man and Avengers Tower in a simple, elegant design. Besides Superman and Batman, there’s perhaps no other superhero as popular or famous as Spider-Man. Yet they can’t compete with the Web Slinger’s licensing revenue. Peter Parker’s alter ego remains the most profitable of the three to the tune of 1.3 billion in product sales each year. So it’s not too surprising that later this summer, we’ll see the third incarnation of the character on the big screen in 20 years.

But Spider-Man is also quite a bit newer than those other two, only having been created in the 1960s by Stan Lee. The character still feels fresh, fun and …

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